The latest on Async artworks, artists spotlights, events, and platform updates.
I am passionate about creating new opportunities for artists by leveraging my skills in arts entrepreneurship, marketing, and creative strategy. To that end, I’m excited to use my position on the Async team to help artists maximize the value of their work.
As the Founding Artistic Director of Verdigris Ensemble, I used creative marketing techniques to revive a dying choral music art form by creating relatable experiences that attracted and captivated audiences. Within 3 years of Verdigris Ensemble’s founding, my marketing initiatives reached over 27,000 audiences (37% of whom had never been to choral music concert before), and resulted in invitations to collaboratively curate shows with the Dallas Museum of Art, Perot Museum, and Dallas Symphony Orchestra.
Critics commented that my work with organization was “among the most creative and effective storytelling in North Texas” (TheaterJones.com), “forward-thinking,” (D Magazine) and “impressive.” (Dallas Morning News)